B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- acos for Sports & Outdoors (Amazon Advertising) (Q2 2020)
The median ACoS for Amazon Advertising in the Sports & Outdoors category was 16% in Q2 2020.
- Median figure to account for outliers
- Sample representing over $2.5b in aggregated annual Amazon attributed ad revenue
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
Q2 2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sellics
Primary
Tier A
https://sellics.com/amazon-advertising-benchmark-report/ ↗
Source Article
Benchmark your Amazon Advertising account | Sellics
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Original Research
Sellics
· Original study ↗
Methodology
Sellics internal study; median figures
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Sports & Outdoors (Amazon Advertising): 16% acos. Source: Sellics (Q2 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sports-outdoors-amazon-acos-q2-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sports-outdoors-amazon-acos-q2-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- acos for Sports & Outdoors (Amazon Advertising)<br><small>Source: Sellics (Q2 2020) · <a href="https://lighthousedata.io/data/sports-outdoors-amazon-acos-q2-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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