B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- acos for Clothing (Amazon US Sponsored Products) (Q2 2020)
The median Amazon Sponsored Products ACoS for the Clothing category on Amazon.com was 29% in Q2 2020.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
Q2 2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sellics
Primary
Tier A
https://sellics.com/blog-ppc-advertising-benchmarker-us-report/ ↗
Source Article
Amazon Advertising Benchmarks: Top US Industries [Report & Analysis] | Sellics
It may be the world’s worst-kept secret: advertising on Amazon is getting more complex. Not only are there several different ad formats to choose from, each with their own purpose, mechanics, and individual set of KPIs to optimize for, but the setup and features of the ads themselves are continuousl…
Original Research
Sellics
· Original study ↗
Methodology
Sellics internal benchmarking study; medians used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Clothing (Amazon US Sponsored Products): 29% acos. Source: Sellics (Q2 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/clothing-sponsored-products-acos-2020
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<blockquote cite="https://lighthousedata.io/data/clothing-sponsored-products-acos-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- acos for Clothing (Amazon US Sponsored Products)<br><small>Source: Sellics (Q2 2020) · <a href="https://lighthousedata.io/data/clothing-sponsored-products-acos-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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