B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34.26%
34.26% -- purchase intent increase for SportPesa Tanzania (2023)
SportPesa Tanzania achieved a 34.26% increase in purchase intent during the last 30 days of its campaign with Mdundo.
- Measured specifically during the last 30 days of the campaign
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34.26%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mdundo
Primary
Tier A
https://www.mdundoforbrands.com/post/mdundo-and-sportpesa-tanzania-partnership-to-enhance-awareness-… ↗
Source Article
Mdundo and SportPesa Tanzania partnership to enhance Awareness and Increase Purchase Intent
Mdundo and SportPesa Tanzania partnership to enhance Awareness and Increase Purchase Intent
The Business
SportPesa is a renowned global company that specializes in technology and entertainment, providing online casino and sports betting services. The company expanded its operations to Tanzania in 20…
Original Research
Mdundo
· Original study ↗
Methodology
Highest-ranked brand in purchase intent during last 30 days of campaign, per campaign brand lift measurement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SportPesa Tanzania: 34.26% purchase intent increase. Source: Mdundo (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sportpesa-purchase-intent-lift-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sportpesa-purchase-intent-lift-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.26%</strong> -- purchase intent increase for SportPesa Tanzania<br><small>Source: Mdundo (2023) · <a href="https://lighthousedata.io/data/sportpesa-purchase-intent-lift-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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