B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

11.1%

11.1% -- purchase intent lift for TV sponsorship brands (Romania) (2020)

Name: Purchase Intent Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2020 · n=1,695 · Starcom Romania

Emotional attachment and perceptual fit between brand and TV sponsorship brings an average +11.1% boost in purchase intent.

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Attribution: Starcom Romania View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

11.1%

Unit

Percentage

Data Vintage

2020

Entity

TV sponsorship brands (Romania)

Sample Size

1,695

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Starcom Romania Primary Tier A

https://www.backtobusiness.ro/6-10-romani-au-incercat-produsele-promovate-in-sapte-emisiuni-tv/ ↗

Confidence: 57/100 Vintage: 2020 Channel: Wayback

Source Article

6/ 10 romani au incercat produsele promovate in sapte emisiuni TV - Back to Business

Starcom Romania a realizat studiul Sponsorship Ad Impact, in care a fost masurata asocierea si impactul a sapte emisiuni TV (atat emisiuni saptamanale de mare rating, cat si seriale difuzate zilnic) asupra marcilor din urmatoarele categorii: frumusete/machiaj, dulciuri, bere, bauturi racoritoare nec…

Original Research

Starcom Romania · Original study ↗

Methodology

Starcom Romania Sponsorship Ad Impact study; SEM (Structural Equation Modeling) econometric model across seven TV sponsorships; CAWI interviews among 18-55 urban internet users, fieldwork early 2020

Methodology documented

Segmentation

IndustryMedia RegionRO Channelevents

Cite this stat

Plain Text

TV sponsorship brands (Romania): 11.1% purchase intent lift. Source: Starcom Romania (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sponsorship-purchase-intent-boost-starcom

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<blockquote cite="https://lighthousedata.io/data/sponsorship-purchase-intent-boost-starcom" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.1%</strong> -- purchase intent lift for TV sponsorship brands (Romania)<br><small>Source: Starcom Romania (2020) · <a href="https://lighthousedata.io/data/sponsorship-purchase-intent-boost-starcom" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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