B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

33.9%

33.9% -- impressions increase percentage for Amazon sellers using Sponsored Display product targeting for the first time (vs. non-adopters) (2024)

Name: Impressions Increase Percentage Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-15

2024 · n=43,000 · Amazon Ads

Brands/sellers using Sponsored Display product targeting for the first time experienced an average 33.9% increase in impressions in just one month compared to non-adopters.

Publisher and exact study date are not explicitly cited in the text.

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Attribution: Amazon Ads View source

Lighthouse Research Team

Last verified: 2026-09-15 · How we verify data →

Source verified Evidence graded

Value

33.9%

Unit

Percentage

Data Vintage

2024

Entity

Amazon sellers using Sponsored Display product targeting for the first time (vs. non-adopters)

Sample Size

43,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Amazon Ads Primary Tier C

https://www.algofy.com/amazon-strategy-resource ↗

Confidence: 47/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Amazon Strategy Resource Guide | Algofy

In this resource, we’re going to break down exactly how we help 7+ figure health & wellness brands leverage Amazon Ads to scale their business. We’ll keep things simple, skip the jargon, and walk you through our tested and proven strategies. Annual Sales Generated Products Listed Years of Experience…

Original Research

Amazon Ads · Original study ↗

Methodology

Average one-month gain after first-time adoption of Sponsored Display product targeting, versus sellers that did not adopt. Study publisher unnamed in article; sample of 43,000 Amazon sellers implies Amazon first-party ad data (attribution inferred). No publication date provided; vintage approximated from page content.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Amazon sellers using Sponsored Display product targeting for the first time (vs. non-adopters): 33.9% impressions increase percentage. Source: Amazon Ads (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sponsored-display-impressions-increase

HTML Embed

<blockquote cite="https://lighthousedata.io/data/sponsored-display-impressions-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33.9%</strong> -- impressions increase percentage for Amazon sellers using Sponsored Display product targeting for the first time (vs. non-adopters)<br><small>Source: Amazon Ads (2024) · <a href="https://lighthousedata.io/data/sponsored-display-impressions-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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