B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- impressions increase percentage for Shopping in EU CSS P.Max campaign vs Google CSS campaign (Berger-huck.cz) (2022)
The Performance Max campaign using Shopping in EU CSS achieved 28% more impressions compared to the parallel Google CSS campaign for Berger-huck.cz.
- Agency optimized campaigns during the test, which can reflect changes in metrics
- Secondary metrics tracked across parallel test campaigns
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
cssshoppingin.eu (Shopping in EU CSS) with Better Marketing agency
Primary
Tier B
https://www.cssshoppingin.eu/comparison-of-the-css-results-performance-max-campaigns-with-filled-out… ↗
Source Article
Comparison of the CSS results Performance Max campaigns with filled-out assets
For quite a while now our support team has been bombarded with questions like “How does the CSS work when the P.Max campaigns have assets” and “We can’t see the results of the CSS”?
We always speak the truth and for the whole time since the P.Max ads went online, we have been working on bringing som…
Original Research
cssshoppingin.eu (Shopping in EU CSS) with Better Marketing agency
· Original study ↗
Methodology
Secondary-metric comparison between the two parallel campaigns. Article undated; vintage estimated (PMax era, post-2021).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shopping in EU CSS P.Max campaign vs Google CSS campaign (Berger-huck.cz): 28% impressions increase percentage. Source: cssshoppingin.eu (Shopping in EU CSS) with Better Marketing agency (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopping-eu-css-pmax-impressions-increase
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<blockquote cite="https://lighthousedata.io/data/shopping-eu-css-pmax-impressions-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- impressions increase percentage for Shopping in EU CSS P.Max campaign vs Google CSS campaign (Berger-huck.cz)<br><small>Source: cssshoppingin.eu (Shopping in EU CSS) with Better Marketing agency (2022) · <a href="https://lighthousedata.io/data/shopping-eu-css-pmax-impressions-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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