B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- average roi increase for companies linking Sponsored Brands campaign to their Store (2018)
Companies linking their Sponsored Brands campaign to their Store see an average return of up to 17% higher compared to linking to a product page.
- up to 17 percent
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2018
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
Amazon
Primary
Tier B
https://advertising.amazon.com/nl-nl/library/guides/brand-marketing ↗
Source Article
Wat is merkmarketing? Definitie en voorbeelden
Wat is merkmarketing? Een volledige gids
Merkmarketing promoot de producten of diensten van een merk op een manier waarbij het merk als geheel goed naar voren komt. Het gaat om het creëren en onderhouden van relaties tussen merken en consumenten en de kenmerken van merkmarketing; de eigenschappen wa…
Original Research
Amazon
· Original study ↗
Methodology
Amazon Internal Research
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
Channelpaid_ads
Cite this stat
Plain Text
companies linking Sponsored Brands campaign to their Store: 17% average roi increase. Source: Amazon (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sponsored-brands-store-roi
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<blockquote cite="https://lighthousedata.io/data/sponsored-brands-store-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- average roi increase for companies linking Sponsored Brands campaign to their Store<br><small>Source: Amazon (2018) · <a href="https://lighthousedata.io/data/sponsored-brands-store-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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