B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- average roi increase for companies integrating data from three or more sources (2026)
Companies that integrate data from three or more sources see an average increase of 20% in ROI.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier C
https://ppcgrowthstudio.com/ppc-roi-data-driven-wins-for-savvy-marketers/ ↗
Source Article
PPC ROI: Data-Driven Wins for Savvy Marketers
Are you struggling to make sense of the ever-changing world of digital advertising? With platforms like Google Ads constantly evolving, and new contenders emerging, knowing where to invest your marketing dollars can feel like a gamble. We offer case studies analyzing successful PPC campaigns across …
Original Research
IAB
· Original study ↗
Methodology
Attributed to IAB State of Data 2026 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies integrating data from three or more sources: 20% average roi increase. Source: IAB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iab-three-plus-data-sources-20-roi-increase
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<blockquote cite="https://lighthousedata.io/data/iab-three-plus-data-sources-20-roi-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- average roi increase for companies integrating data from three or more sources<br><small>Source: IAB (2026) · <a href="https://lighthousedata.io/data/iab-three-plus-data-sources-20-roi-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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