B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

78%

78% -- first responder win rate for Online sales leads (general, cited for PT industry) (2026)

2026  · Harvard Business Review (Lead Response Management study)

78% of potential clients buy from the first person who responds to them.

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Attribution: Harvard Business Review (Lead Response Management study) View source
Lighthouse Research Team
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Source verified Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Online sales leads (general, cited for PT industry)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Harvard Business Review (Lead Response Management study) Primary Tier C
https://andrewwallis.com/breaking-the-5k-barrier-pt-lead-flow/ ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Breaking the £5k Barrier: The 2026 PT Lead-Flow Supplement
Are you still wondering why Breaking the £5k Barrier feels impossible—despite working harder than every other trainer in your gym? Here’s what you’re probably still doing (and hoping it magically works): - Manually replying to DMs when you “get a minute” - Chasing leads like it’s a second job - Doin…
Original Research
Harvard Business Review (Lead Response Management study) · Original study ↗

Cited by a marketing consultancy blog referencing Harvard Business Review 'The Short Life of Online Sales Leads' and its own 2026 Fitness Industry Report; original underlying research is the Lead Response Management study.

Methodology documented
Industrymarketing
Plain Text
Online sales leads (general, cited for PT industry): 78% first responder win rate. Source: Harvard Business Review (Lead Response Management study) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/speed-to-lead-first-responder-win-rate
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<blockquote cite="https://lighthousedata.io/data/speed-to-lead-first-responder-win-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- first responder win rate for Online sales leads (general, cited for PT industry)<br><small>Source: Harvard Business Review (Lead Response Management study) (2026) · <a href="https://lighthousedata.io/data/speed-to-lead-first-responder-win-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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