B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
45%
45% -- spam share of email traffic for Global email traffic (2024)
About 45–47% of global email traffic in 2024 was classified as spam.
- Reported as a range of 45–47%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Statista
Primary
Tier C
https://www.aurorasendcloud.com/zh-cn/blog/identify-transactional-email ↗
Source Article
How to Identify True Transactional Emails and Stay Compliant
Original Research
Statista
· Original study ↗
Methodology
Source reports range 45–47%; midpoint 46% used.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 48% | |
| 2020-03 | 53.95% | +12.4% |
| 2024 (current) | 45% | -16.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global email traffic: 45% spam share of email traffic. Source: Statista (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spam-share-of-email-traffic-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/spam-share-of-email-traffic-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- spam share of email traffic for Global email traffic<br><small>Source: Statista (2024) · <a href="https://lighthousedata.io/data/spam-share-of-email-traffic-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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