B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- spam share of email traffic for Global email traffic (2019)
Spam accounts for 48% of worldwide email traffic.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Statista
Primary
Tier C
https://emailplatform.com/resources/5-email-marketing-strategies-that-will-get-you-seen-and-heard/ ↗
Source Article
5 Email Marketing Strategies That Will Get You Seen and Heard - eMailPlatform
Despite the explosion in new channels in recent years, email marketing remains today just as important, effective and essential to the success of your business as it ever was, and it does so across all metrics:
- In 2017, there were 3.7B email users globally, and this figure is set to grow to 4.3B b…
Also cited by
2026-09-19
Original Research
Statista
· Original study ↗
Methodology
Citing Statista
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 48% | |
| 2020-03 | 53.95% | +12.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global email traffic: 48% spam share of email traffic. Source: Statista (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spam-email-traffic-share
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<blockquote cite="https://lighthousedata.io/data/spam-email-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- spam share of email traffic for Global email traffic<br><small>Source: Statista (2019) · <a href="https://lighthousedata.io/data/spam-email-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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