B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.1%
0.1% -- spam complaint rate target for email marketing campaigns (2021)
Email marketing campaigns should aim for a total spam complaint rate of lower than 0.1%.
- Best-practice guidance/target benchmark, not an empirically measured statistic
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
orbitvu.com
Primary
Tier C
https://orbitvu.com/blog/e-commerce-email-campaign-automation-step-step-guide ↗
Source Article
E-commerce email campaign automation: A step-by-step guide
It might seem counter-intuitive, but email remains the most effective digital marketing strategy despite the exponential rise of social media’s popularity. Especially for your e-commerce!
According to Statista’s 2021 report, there are over 4 billion daily email users, which this number is expected t…
Original Research
orbitvu.com
· Original study ↗
Methodology
Best-practice guidance, not measured data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing campaigns: 0.1% spam complaint rate target. Source: orbitvu.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spam-complaint-threshold-0-1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/spam-complaint-threshold-0-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- spam complaint rate target for email marketing campaigns<br><small>Source: orbitvu.com (2021) · <a href="https://lighthousedata.io/data/spam-complaint-threshold-0-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.