B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
0.1%
0.1% -- spam complaint rate target for Gmail (2024-02)
Email marketers are advised to keep Gmail spam rates below 0.10%.
- Monitored via Google Postmaster Tools
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2024-02
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier A
https://digital.parablegroup.com/articles/gmail-new-rules ↗
Source Article
Gmail's New Rules: Essential Tips for Email Marketers — Parable Digital
Gmail's New Rules: Essential Tips for Email Marketers
Hey email marketers, are you ready for Gmail’s new rules? as of February 2024, you need to meet some new requirements if you want your subscribers to continue getting your messages. Make sure you have all your ducks in a row by following these th…
Original Research
Google
· Original study ↗
Methodology
Recommended sustained spam rate target per Gmail sender guidelines
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Gmail: 0.1% spam complaint rate target. Source: Google (2024-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gmail-spam-rate-target-2024
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<blockquote cite="https://lighthousedata.io/data/gmail-spam-rate-target-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- spam complaint rate target for Gmail<br><small>Source: Google (2024-02) · <a href="https://lighthousedata.io/data/gmail-spam-rate-target-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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