B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- increase in conversion rates for spas using video testimonials (2026)
Spas that use video testimonials in their marketing see an 18% increase in conversion rates.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (3)
82DASH
Primary
Tier C
https://blog.82dash.com/spa-wellness-customer-content-authentic-testimonials/ ↗
Source Article
Spa & Wellness: Get Authentic Testimonials That Convert
Spa & Wellness Customer Content: How to Get Authentic Testimonials That Actually Convert
78% of people check reviews before booking a spa. The best testimonial you'll ever get is walking out your door right now. Here's how to capture it.
The treatment is over. Your client is glowing. They tell your …
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
82DASH
· Original study ↗
Segmentation
IndustryHealthcare
RegionGlobal
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
spas using video testimonials: 18% increase in conversion rates. Source: 82DASH (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spa-wellness-customer-content-18-percent-increase-conversion-rates
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<blockquote cite="https://lighthousedata.io/data/spa-wellness-customer-content-18-percent-increase-conversion-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- increase in conversion rates for spas using video testimonials<br><small>Source: 82DASH (2026) · <a href="https://lighthousedata.io/data/spa-wellness-customer-content-18-percent-increase-conversion-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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