B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- increase in conversion rates for companies using multichannel approach (2025)
Unternehmen, die Kaltakquise mit E-Mail und LinkedIn kombinieren, verzeichnen 28 % höhere Konversionsraten.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Martal Group
Primary
Tier A
https://www.leadinfo.com/de/blog/cold-calling-ist-tot-warum-b2b-vertriebsteams-warme-leads-brauchen/ ↗
Source Article
Cold Calling ist tot: Warum B2B-Vertriebsteams warme Leads brauchen | Leadinfo
Stellen Sie sich vor: Ihr Vertriebsteam wählt täglich 60, 70, vielleicht 80 Nummern. Die meisten Gespräche dauern weniger als zwei Minuten. Sprachnachrichten werden nicht zurückgerufen. Und am Ende der Woche stehen zwei Termine im Kalender. Kommt Ihnen das bekannt vor?
Cold Calling gehört seit Jahre…
Original Research
Martal Group
· Original study ↗
Methodology
Martal Group
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
companies using multichannel approach: 28% increase in conversion rates. Source: Martal Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/increase-in-conversion-rates-with-multichannel-approach-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/increase-in-conversion-rates-with-multichannel-approach-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- increase in conversion rates for companies using multichannel approach<br><small>Source: Martal Group (2025) · <a href="https://lighthousedata.io/data/increase-in-conversion-rates-with-multichannel-approach-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.