B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1,290,000
1,290,000 -- social media impressions for Special Olympics Illinois Polar Plunge 2025 campaign (2025)
The 2025 Special Olympics Illinois Polar Plunge marketing campaign generated over 1.29 million social media impressions.
- Reported as 'over 1.29 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,290,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maclyn Group
Primary
Tier A
https://maclyngroup.com/client-work/how-we-helped-special-olympics-illinois-shatter-a-2025-fundraisi… ↗
Source Article
How We Helped Special Olympics Illinois Shatter a 2025 Fundraising Goal
You know what’s cool? In 2025, Maclyn once again teamed up with Special Olympics Illinois (SOILL) to promote the Polar Plunge, one of their biggest annual fundraisers. By pivoting their marketing strategy and going big on digital, we helped SOILL blast through their original fundraising goal of $2.5…
Original Research
Maclyn Group
· Original study ↗
Methodology
Reported as 'over 1.29 million'; value represents the stated floor.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Special Olympics Illinois Polar Plunge 2025 campaign: 1,290,000 social media impressions. Source: Maclyn Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/soill-polar-plunge-2025-social-impressions
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<blockquote cite="https://lighthousedata.io/data/soill-polar-plunge-2025-social-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,290,000</strong> -- social media impressions for Special Olympics Illinois Polar Plunge 2025 campaign<br><small>Source: Maclyn Group (2025) · <a href="https://lighthousedata.io/data/soill-polar-plunge-2025-social-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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