B
Evidence Grade B
Safe to Cite
Dated
70%
70% -- social media roi benchmark for X (formerly Twitter) (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://sproutsocial.com/insights/social-media-marketing-roi-statistics/ ↗
Source Article
Social media ROI statistics marketers need to know in 2026
Original Research
Sprout Social
· Original study ↗
Methodology
Global social media marketing survey
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
X (formerly Twitter): 70% social media roi benchmark. Source: Sprout Social (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social_media_roi_benchmark_x
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<blockquote cite="https://lighthousedata.io/data/social_media_roi_benchmark_x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- social media roi benchmark for X (formerly Twitter)<br><small>Source: Sprout Social (2023) · <a href="https://lighthousedata.io/data/social_media_roi_benchmark_x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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