B
Evidence Grade B
Safe to Cite
Recent
16%
16% -- social media roi benchmark for TikTok (B2B) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://sproutsocial.com/insights/social-media-marketing-roi-statistics/ ↗
Source Article
Social media ROI statistics marketers need to know in 2026
Original Research
Sprout Social
· Original study ↗
Methodology
Statista survey
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
TikTok (B2B): 16% social media roi benchmark. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social_media_roi_benchmark_tiktok_b2b
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social_media_roi_benchmark_tiktok_b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- social media roi benchmark for TikTok (B2B)<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/social_media_roi_benchmark_tiktok_b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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