B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.7%
0.7% -- social media conversion rate for social media marketing (2026)
Social media achieves a conversion rate of 0.7% across platforms for eCommerce.
- Reported as an aggregate benchmark across social platforms for eCommerce
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Opensend
Primary
Tier B
https://www.opensend.com/post/conversion-rate-statistics ↗
Source Article
28 Conversion Rate Statistics for eCommerce Stores | Opensend
28 Conversion Rate Statistics for eCommerce Stores
Data-driven analysis revealing how different marketing channels perform and where to focus your optimization efforts for maximum ROI
Most eCommerce stores leave significant revenue on the table by misallocating marketing spend across channels. While…
Original Research
Opensend
· Original study ↗
Methodology
The lowest-performing major channel, social media achieves just 0.7% conversion rates across platforms
Segmentation
Industrysocial_media_marketing,media_entertainment
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
social media marketing: 0.7% social media conversion rate. Source: Opensend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social_media_conversion_rate
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<blockquote cite="https://lighthousedata.io/data/social_media_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.7%</strong> -- social media conversion rate for social media marketing<br><small>Source: Opensend (2026) · <a href="https://lighthousedata.io/data/social_media_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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