B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- social media conversion rate for KIA Kian Facebook Messenger chatbot (2018)
In 2018, KIA's Kian Facebook Messenger chatbot achieved social media conversion rates of up to 21%, about 3 times higher than its official website.
- Represents an 'up to' peak figure reported for KIA's chatbot campaign
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
365datascience.com
Primary
Tier C
https://365datascience.com/trending/future-of-machine-learning/ ↗
Source Article
What Is the Future of Machine Learning? – 365 Data Science
In today’s digital era, businesses are actively generating an astonishing 2.5 quintillion bytes of data every single day. For those of you wondering how much that is—well, there are 18 zeroes at a quintillion!
With people using social media platforms, digital communication channels, and various cont…
Original Research
365datascience.com
· Original study ↗
Methodology
Single-company chatbot marketing case study cited by the publication: KIA's Kian chatbot on Facebook Messenger reportedly achieved conversion rates roughly 3x higher than KIA's official website.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
KIA Kian Facebook Messenger chatbot: 21% social media conversion rate. Source: 365datascience.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kia-kian-chatbot-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/kia-kian-chatbot-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- social media conversion rate for KIA Kian Facebook Messenger chatbot<br><small>Source: 365datascience.com (2018) · <a href="https://lighthousedata.io/data/kia-kian-chatbot-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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