B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
63%
63% -- share of global population on social media for global social media users (2024)
Over 63% of the global population consists of active social media users as of 2024.
- more than 63%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://blog.automatedsalesmachine.com/social-networking-in-marketing/ ↗
Source Article
Social Networking in Marketing: The Complete Playbook for Small Business Growth - The Conversion Feed
Social networking in marketing is the deliberate use of social platforms to build professional relationships, attract qualified leads, and convert connections into paying customers — without depending solely on paid ads. Small businesses that treat social networking as a core marketing system — not …
Original Research
Statista
· Original study ↗
Methodology
Cited from Statista
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 63% | |
| 2026 | 62.6% | -0.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global social media users: 63% share of global population on social media. Source: Statista (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-users-share-global-population-2024
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<blockquote cite="https://lighthousedata.io/data/social-users-share-global-population-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of global population on social media for global social media users<br><small>Source: Statista (2024) · <a href="https://lighthousedata.io/data/social-users-share-global-population-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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