B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
62.6%
62.6% -- share of global population on social media for global social media users (2026)
By 2026, social media users are projected to account for 62.6% of the global population.
- projected
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Falkon
Primary
Tier C
https://myearlybird.ai/blog-posts/how-to-start-a-social-media-marketing-business ↗
Source Article
How To Start a Social Media Marketing Business: Your 2026 Guide
← Back To Blog
How To Start a Social Media Marketing Business: Your 2026 Guide
So, you’re ready to start your own social media marketing business. Forget the overwhelming 50-page business plans for now. To get off the ground, you only need to focus on three things: nailing your niche, getting your l…
Original Research
Falkon
· Original study ↗
Methodology
Blog citing Falkon statistics
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 63% | |
| 2026 (current) | 62.6% | -0.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global social media users: 62.6% share of global population on social media. Source: Falkon (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-users-population-share
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<blockquote cite="https://lighthousedata.io/data/social-media-users-population-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62.6%</strong> -- share of global population on social media for global social media users<br><small>Source: Falkon (2026) · <a href="https://lighthousedata.io/data/social-media-users-population-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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