B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- revenue goal achievement likelihood for companies using social selling techniques (2022)
Companies that regularly use social selling techniques are 40% more likely to achieve their revenue targets according to HubSpot.
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Lighthouse Research Team
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Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://mapmycustomers.me/blog/the-importance-of-sales-prospecting-automation-and-the-best-tools-out… ↗
Source Article
The Top Tools for Successful Sales Prospecting in 2022
When we talk about sales prospecting, we’re looking at the act of finding new leads and acquiring new sales opportunities. It’s an essential part of any business and it can take a lot of time and effort to do right.
In the past, sales prospecting looked like flipping through the yellow pages, cold c…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot research as reported in a vendor blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using social selling techniques: 40% revenue goal achievement likelihood. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-selling-revenue-goal-likelihood-2022
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<blockquote cite="https://lighthousedata.io/data/social-selling-revenue-goal-likelihood-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- revenue goal achievement likelihood for companies using social selling techniques<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/social-selling-revenue-goal-likelihood-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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