B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- revenue goal achievement likelihood for companies tracking marketing KPIs (2026)
Companies that actively track and analyze their marketing KPIs are 20% more likely to achieve their revenue goals.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
https://applaunchpartners.com/developer-marketing-resources-that-drive-results/ ↗
Source Article
Developer Marketing: Drive Q4 Results
Original Research
Forrester Research
· Original study ↗
Methodology
Cited as a Forrester Research study; no link or report title provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies tracking marketing KPIs: 20% revenue goal achievement likelihood. Source: Forrester Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kpi-tracking-revenue-goal-likelihood
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<blockquote cite="https://lighthousedata.io/data/kpi-tracking-revenue-goal-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- revenue goal achievement likelihood for companies tracking marketing KPIs<br><small>Source: Forrester Research (2026) · <a href="https://lighthousedata.io/data/kpi-tracking-revenue-goal-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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