B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
51%
51% -- quota attainment likelihood for salespeople using social selling (2024)
Salespeople who engage in social selling are 51% more likely to reach their quota compared to those who do not.
- Secondary citation of LinkedIn research without original study date or methodology details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier C
https://www.simonhazeldine.com/2024/11/22/leveraging-social-selling-to-build-a-powerful-personal-bra… ↗
Source Article
Leveraging Social Selling to Build a Powerful Personal Brand
By
Simon Hazeldine
In today’s digital landscape, social media has become more than just a place to connect with friends and family; it has evolved into a powerful platform for sales professionals to build their personal brand, attract prospects, and close deals. Social selling—using social media pla…
Original Research
LinkedIn
· Original study ↗
Methodology
Cited from LinkedIn research by secondary blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
salespeople using social selling: 51% quota attainment likelihood. Source: LinkedIn (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-selling-quota-attainment-linkedin
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<blockquote cite="https://lighthousedata.io/data/social-selling-quota-attainment-linkedin" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- quota attainment likelihood for salespeople using social selling<br><small>Source: LinkedIn (2024) · <a href="https://lighthousedata.io/data/social-selling-quota-attainment-linkedin" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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