B
Evidence Grade B
Graded
under review
Safe to Cite
Current
79%
79% -- quota attainment likelihood for sales reps using social selling (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen Research Group
Primary
Tier C
https://www.yesware.com/blog/leveraging-social-media-in-sales/ ↗
Source Article
Leveraging Social Media in Sales
Leveraging Social Media in Sales
Sophia Seltenreich
Social media is more than a marketing tool — platforms like Facebook, Twitter, LinkedIn and Instagram can amplify your sales team’s performance.
According to a report from Aberdeen Research Group, sales reps who have leveraged social selling in the…
Original Research
Aberdeen Research Group
· Original study ↗
Methodology
Cited from Aberdeen Research Group report; methodology not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales reps using social selling: 79% quota attainment likelihood. Source: Aberdeen Research Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-selling-quota-attainment-aberdeen
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<blockquote cite="https://lighthousedata.io/data/social-selling-quota-attainment-aberdeen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- quota attainment likelihood for sales reps using social selling<br><small>Source: Aberdeen Research Group (2026) · <a href="https://lighthousedata.io/data/social-selling-quota-attainment-aberdeen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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