B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
45%
45% -- increase in sales opportunities for companies using social selling (2024)
Companies utilizing social selling experience a 45% increase in sales opportunities based on LinkedIn data.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier C
https://pitchghost.com/blog/what-is-social-selling ↗
Source Article
What is social selling? - PitchGhost Blog
Glossary
What is social selling?
Social selling is a marketing and sales practice that leverages social media platforms to build meaningful customer relationships.
Apr 13, 2024
Social selling is an established strategy that leverages social media platforms to build meaningful customer relationships.…
Original Research
LinkedIn
· Original study ↗
Methodology
Attributed to LinkedIn data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using social selling: 45% increase in sales opportunities. Source: LinkedIn (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-selling-45pct-opportunity-increase
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<blockquote cite="https://lighthousedata.io/data/social-selling-45pct-opportunity-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- increase in sales opportunities for companies using social selling<br><small>Source: LinkedIn (2024) · <a href="https://lighthousedata.io/data/social-selling-45pct-opportunity-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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