B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

20%

20% -- increase in sales opportunities for brands using personalized lead nurturing (2023)

Name: Increase In Sales Opportunities Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2023 · Demand Gen

Brands using personalized lead nurturing experience a 20% increase in sales opportunities according to a Demand Gen study.

Cite this stat Share How we verify

Attribution: Demand Gen View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2023

Entity

brands using personalized lead nurturing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Demand Gen Primary Tier C

http://marketinginsidergroup.com/strategy/how-to-create-marketing-that-doesnt-suck/ ↗

Confidence: 48/100 Vintage: 2023 Channel: Common Crawl

Source Article

How To Create Marketing That Doesn't Suck

Original Research

Demand Gen · Original study ↗

Methodology

Study by Demand Gen, cited by Marketing Insider Group

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

brands using personalized lead nurturing: 20% increase in sales opportunities. Source: Demand Gen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-lead-nurturing-sales-opportunities

HTML Embed

<blockquote cite="https://lighthousedata.io/data/personalized-lead-nurturing-sales-opportunities" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- increase in sales opportunities for brands using personalized lead nurturing<br><small>Source: Demand Gen (2023) · <a href="https://lighthousedata.io/data/personalized-lead-nurturing-sales-opportunities" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →