B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- purchase likelihood for consumers referred by social media (2013)
There is a 71% likelihood of purchase when a consumer is referred by social media according to Hubspot.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hubspot
Primary
Tier C
http://socialsteve.wordpress.com/2013/01/21/dissecting-social-social-media-social-marketing-social-b… ↗
Source Article
Dissecting Social
Original Research
Hubspot
· Original study ↗
Methodology
Cited by author as Hubspot research; methodology not described
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers referred by social media: 71% purchase likelihood. Source: Hubspot (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-referral-purchase-likelihood-71-percent
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<blockquote cite="https://lighthousedata.io/data/social-referral-purchase-likelihood-71-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- purchase likelihood for consumers referred by social media<br><small>Source: Hubspot (2013) · <a href="https://lighthousedata.io/data/social-referral-purchase-likelihood-71-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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