B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- purchase likelihood for customers (Lindstrom & Kotler study) (2003)
84% of customers were more likely to purchase a pair of shoes (or at least like them better) when on display in a scented room.
- or at least like them better
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2003
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lindstrom and Kotler
Primary
Tier C
https://www.airscent.com/scent-marketing-11-research-backed-benefits-to-bottom-line-profits/ ↗
Source Article
Scent Marketing: 11 Research-Backed Benefits To Bottom Line
Houses of worship, particularly churches, have been harnessing the fragrant power of ambient scenting for centuries. Long before big corporations and retail establishments ever got wind of the idea, certain haunting aromas, such as frankincense, have been associated with the ceremonies and rituals o…
Original Research
Lindstrom and Kotler
· Original study ↗
Methodology
2003 study by Lindstrom and Kotler
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers (Lindstrom & Kotler study): 84% purchase likelihood. Source: Lindstrom and Kotler (2003). Via Lighthouse Intelligence -- https://lighthousedata.io/data/scented-shoes-purchase-84
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<blockquote cite="https://lighthousedata.io/data/scented-shoes-purchase-84" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- purchase likelihood for customers (Lindstrom & Kotler study)<br><small>Source: Lindstrom and Kotler (2003) · <a href="https://lighthousedata.io/data/scented-shoes-purchase-84" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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