B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- share viewing social media as entertainment for US social media users aged 13-49 (2012)
88% of participants aged 13-49 in a Penn Schoen Berland study viewed social media platforms as another form of entertainment.
- Study conducted by Penn Schoen Berland for The Hollywood Reporter across a demographic of ages 13-49
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2012
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Penn Schoen Berland
Primary
Tier B
https://smthree.wordpress.com/2012/05/09/social-media-for-fun-and-profit/ ↗
Source Article
Social Media For Fun and Profit
This just in…apparently the reason everyone posts on Facebook, tweets from their smart phone, writes a blog, checks in on foursquare, pins recipe’s on Pintrest and watches video on You Tube is because…wait for it – it’s FUN!
Don’t take my word for it. This has been proven in a study by the market re…
Original Research
Penn Schoen Berland
· Original study ↗
Methodology
Market research study by Penn Schoen Berland for The Hollywood Reporter; sample based on ages 13-49
Methodology documented
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
US social media users aged 13-49: 88% share viewing social media as entertainment. Source: Penn Schoen Berland (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-viewed-as-entertainment-2012
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<blockquote cite="https://lighthousedata.io/data/social-media-viewed-as-entertainment-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share viewing social media as entertainment for US social media users aged 13-49<br><small>Source: Penn Schoen Berland (2012) · <a href="https://lighthousedata.io/data/social-media-viewed-as-entertainment-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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