B
Evidence Grade B
Graded
under review
Safe to Cite
Current
73%
73% -- share viewing social media as entertainment for American 18-24-year-olds (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Trust in the Entertainment Industry survey
Primary
Tier C
https://www.affiliate2day.com/blog/how-to-become-a-micro-influencer-for-affiliate-programs/ ↗
Source Article
How to Become a Micro Influencer for Affiliate Programs
Original Research
Trust in the Entertainment Industry survey
· Original study ↗
Methodology
Cited from Trust in the Entertainment Industry survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
American 18-24-year-olds: 73% share viewing social media as entertainment. Source: Trust in the Entertainment Industry survey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-entertainment-young-americans
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<blockquote cite="https://lighthousedata.io/data/social-media-entertainment-young-americans" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share viewing social media as entertainment for American 18-24-year-olds<br><small>Source: Trust in the Entertainment Industry survey (2026) · <a href="https://lighthousedata.io/data/social-media-entertainment-young-americans" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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