B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59.4%
59.4% -- share of world population using social media for global social media (2023)
59.4% of the total world population are active social media users.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59.4%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
leadconnect.io
Primary
Tier C
https://leadconnect.io/blog/social-media-for-lead-generation/ ↗
Source Article
6 Top Strategies for Using Social Media for Lead Generation
Do you use social media for lead generation? If you don’t, it is time to start now.
There are nearly 4.76 billion active social media users in the world. That’s 59.4% of the total world population.
Clearly, social media is an integral part of our lives now.
For businesses, social media platforms hav…
Original Research
leadconnect.io
· Original study ↗
Methodology
Cited figure, original source not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 59.4% | |
| 2024 | 63.7% | +7.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global social media: 59.4% share of world population using social media. Source: leadconnect.io (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-users-percent-world-population
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<blockquote cite="https://lighthousedata.io/data/social-media-users-percent-world-population" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59.4%</strong> -- share of world population using social media for global social media<br><small>Source: leadconnect.io (2023) · <a href="https://lighthousedata.io/data/social-media-users-percent-world-population" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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