B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

60%

60% -- share of world population using social media for global population (2023)

Name: Share Of World Population Using Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2023 · DataReportal (We Are Social & Hootsuite)

The number of social media platform users accounts for approximately 60% of the entire global population.

Approximation ("około 60%")

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Attribution: DataReportal (We Are Social & Hootsuite) View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2023

Entity

global population

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

DataReportal (We Are Social & Hootsuite) Primary Tier B

https://blendpr.pl/najpopularniejsze-social-media-sprawdz-dane-i-trendy/ ↗

Confidence: 53/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Najpopularniejsze social media - przykłady, lista - Blend PR®

Czy najpopularniejsze social media zostaną zepchnięte na margines przez wrastających nowicjuszy? Które portale władają obecnie światem? Jak zachowują się użytkownicy mediów społecznościowych? Oto odpowiedzi! Według raportu „Digital 2023” na całym świecie jest obecnie 4,76 miliarda użytkowników medió…

Original Research

DataReportal (We Are Social & Hootsuite) · Original study ↗

Methodology

Citing Digital 2023 report

Methodology documented

Segmentation

Industrymedia_entertainment RegionEMEA RoleAll marketers Channelsocial

Cite this stat

Plain Text

global population: 60% share of world population using social media. Source: DataReportal (We Are Social & Hootsuite) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-users-pct-population-2023

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<blockquote cite="https://lighthousedata.io/data/social-media-users-pct-population-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of world population using social media for global population<br><small>Source: DataReportal (We Are Social & Hootsuite) (2023) · <a href="https://lighthousedata.io/data/social-media-users-pct-population-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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