B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
62.3%
62.3% -- population share using social media for global population (2024-01)
As of January 2024, 62.3% of the world's population actively engages on social media platforms.
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Lighthouse Research Team
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Evidence graded
Value
62.3%
Unit
Percentage
Data Vintage
2024-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smart Insights
Primary
Tier C
https://www.seolinkbuilding.org/social-media-statistics-that-will-improve-your-online-marketing/ ↗
Source Article
Social Media Statistics That Will Improve Your Online Marketing
Social Media Statistics That Will Improve Your Online Marketing
Social Media Statistics That Will Supercharge Your Online Marketing in 2024 (and Beyond)
In today’s digital age, social media reigns supreme. It’s a powerful landscape for connecting with audiences, building brands, and driving sales. B…
Original Research
Smart Insights
· Original study ↗
Methodology
Cited from Smart Insights
Methodology documented
Segmentation
Industrymarketing
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Plain Text
global population: 62.3% population share using social media. Source: Smart Insights (2024-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-population-share-2024
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<blockquote cite="https://lighthousedata.io/data/social-media-population-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62.3%</strong> -- population share using social media for global population<br><small>Source: Smart Insights (2024-01) · <a href="https://lighthousedata.io/data/social-media-population-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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