B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

48%

48% -- population share using social media for World population using social media (2021)

Name: Population Share Using Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2021 · Statista

Approximately 48 percent of the current world population uses social media in 2021.

Approximation ("about 48 percent")

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Attribution: Statista View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

48%

Unit

Percentage

Data Vintage

2021

Entity

World population using social media

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Statista Primary Tier C

https://au.oberlo.com/blog/social-media-marketing-statistics ↗

Confidence: 48/100 Vintage: 2021 Channel: Common Crawl

Source Article

10 Social Media Statistics You Need to Know in 2021 [Infographic]

Original Research

Statista · Original study ↗

Methodology

Derived from the 3.78 billion global social media users figure (Statista, 2020)

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

World population using social media: 48% population share using social media. Source: Statista (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-share-world-population-2021

HTML Embed

<blockquote cite="https://lighthousedata.io/data/social-media-share-world-population-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- population share using social media for World population using social media<br><small>Source: Statista (2021) · <a href="https://lighthousedata.io/data/social-media-share-world-population-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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