B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- social media usage growth rate for consumers (2022)
54% of consumers state that their social media usage has increased.
- Secondary citation referencing Forbes report
- Self-reported consumer data
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.decktopus.com/blog/how-businesses-can-leverage-instagrams-live-rooms ↗
Source Article
How Businesses Can Leverage Instagram’s Live Rooms - Decktopus AI
Marketing
How Businesses Can Leverage Instagram’s Live Rooms
Social media has become the go-to platform that many businesses use for digital marketing campaigns. During the pandemic, with people stuck at home, these sites are allowing companies to reach their target audience safely and effectively.
…
Original Research
Forbes
· Original study ↗
Methodology
Cited from Forbes; original survey methodology not stated
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
consumers: 54% social media usage growth rate. Source: Forbes (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-usage-growth-consumers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-usage-growth-consumers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- social media usage growth rate for consumers<br><small>Source: Forbes (2022) · <a href="https://lighthousedata.io/data/social-media-usage-growth-consumers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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