B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10.1%
10.1% -- social media usage growth rate for global social media users (2022)
There was a global growth of 10.1% in social media usage/time spent over the prior year.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
10.1%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier B
https://unita.co/blog/content-startegy-scoping-questions/ ↗
Source Article
Questions to Define the Scope of Your Content Strategy
Many publish content on the go without having a content plan. And although it could certainly work to gain a few more clicks, chances are people won’t come back if you don’t have a strategy to offer value.
But how to know which content your users need and want to consume? In today’s article, we expl…
Original Research
Hootsuite
· Original study ↗
Methodology
Year-over-year growth in social media time, cited from Hootsuite
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global social media users: 10.1% social media usage growth rate. Source: Hootsuite (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-usage-growth-2022
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<blockquote cite="https://lighthousedata.io/data/social-media-usage-growth-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.1%</strong> -- social media usage growth rate for global social media users<br><small>Source: Hootsuite (2022) · <a href="https://lighthousedata.io/data/social-media-usage-growth-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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