B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- marketers reporting increased traffic for marketers (2014)
80% of marketers reported increased traffic as a positive result of social media marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2014
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Media Examiner
Primary
Tier B
https://www.mpluscreate.com/2014/06/04/2014-social-media-marketing-industry-report/ ↗
Source Article
2014 Social Media Marketing Industry Report, Part I
Today we are going to take a look at what’s happening with social media marketing, that topic that remains of keen interest to anyone doing business in the digital era. As it happens, we recently reviewed the latest report on social media marketing by leading analysts Social Media Examiner, and saw …
Original Research
Social Media Examiner
· Original study ↗
Methodology
Social Media Examiner survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 80% marketers reporting increased traffic. Source: Social Media Examiner (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-traffic-benefit-2014
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<blockquote cite="https://lighthousedata.io/data/social-media-traffic-benefit-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- marketers reporting increased traffic for marketers<br><small>Source: Social Media Examiner (2014) · <a href="https://lighthousedata.io/data/social-media-traffic-benefit-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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