B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
75%
75% -- marketers reporting increased traffic for marketers investing in social media content (2024)
75% of marketers experienced increased traffic by investing as little as six hours a week into their social media content.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Media Examiner
Primary
Tier C
https://andmarketingdv.wpengine.com/the-importance-of-content-marketing-in-todays-landscape/ ↗
Source Article
The Importance of Content Marketing in Today’s Landscape
Today’s buyers want, need, and expect content from your brand. According to Forbes, the average person spends about seven hours a day consuming content. Hubspot reported that 79% of online shoppers spend at least 50% of their shopping time researching products, and the Content Marketing Institute fo…
Original Research
Social Media Examiner
· Original study ↗
Methodology
Cited from Social Media Examiner
Methodology documented
Segmentation
Industrysocial_media_marketing,media_entertainment
RoleContent Marketer
Channelsocial
Cite this stat
Plain Text
marketers investing in social media content: 75% marketers reporting increased traffic. Source: Social Media Examiner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-6-hours-traffic-75pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-6-hours-traffic-75pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- marketers reporting increased traffic for marketers investing in social media content<br><small>Source: Social Media Examiner (2024) · <a href="https://lighthousedata.io/data/social-media-6-hours-traffic-75pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.