B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
11%
11% -- social media advertising share of marketing budget for US marketing leaders (CMO Survey respondents) (2024)
Businesses were spending 11% of their overall marketing budget on social media advertising according to a 2024 CMO survey of marketing leaders.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMO Survey (Duke Fuels/McKinsey/American Marketing Association)
Primary
Tier B
https://fuel-growth.com/how-to-budget-for-social-media-marketing/ ↗
Source Article
How To Budget For Social Media Marketing
How To Budget For Social Media Marketing
Social media marketing is a brilliant way of getting in front of the right people, but knowing how to budget for social media marketing can be confusing – especially for those new to paid advertising. With this in mind, we’ve put together a helpful guide to h…
Original Research
CMO Survey (Duke Fuels/McKinsey/American Marketing Association)
· Original study ↗
Methodology
2024 CMO Survey of marketing leaders, as cited by Fuel Growth
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 11% | |
| 2025 (forecast from 2024 CMO Survey) | 12.2% | +10.9% |
Segmentation
Industrymedia_entertainment
RegionUS
RoleCMO
Channelsocial
Cite this stat
Plain Text
US marketing leaders (CMO Survey respondents): 11% social media advertising share of marketing budget. Source: CMO Survey (Duke Fuels/McKinsey/American Marketing Association) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-share-of-marketing-budget-2024
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<blockquote cite="https://lighthousedata.io/data/social-media-share-of-marketing-budget-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- social media advertising share of marketing budget for US marketing leaders (CMO Survey respondents)<br><small>Source: CMO Survey (Duke Fuels/McKinsey/American Marketing Association) (2024) · <a href="https://lighthousedata.io/data/social-media-share-of-marketing-budget-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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