B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12.2%
12.2% -- social media advertising share of marketing budget for US marketing leaders (CMO Survey respondents) (2025 (forecast from 2024 CMO Survey))
Businesses were expected to allocate 12.2% of their overall marketing budget to social media advertising in the following 12 months, according to a 2024 CMO survey of marketing leaders.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
12.2%
Unit
Percentage
Data Vintage
2025 (forecast from 2024 CMO Survey)
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMO Survey
Primary
Tier B
https://fuel-growth.com/how-to-budget-for-social-media-marketing/ ↗
Source Article
How To Budget For Social Media Marketing
How To Budget For Social Media Marketing
Social media marketing is a brilliant way of getting in front of the right people, but knowing how to budget for social media marketing can be confusing – especially for those new to paid advertising. With this in mind, we’ve put together a helpful guide to h…
Original Research
CMO Survey
· Original study ↗
Methodology
Expected share of marketing budget on social media advertising over next 12 months, per 2024 CMO Survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 11% | |
| 2025 (forecast from 2024 CMO Survey) (current) | 12.2% | +10.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US marketing leaders (CMO Survey respondents): 12.2% social media advertising share of marketing budget. Source: CMO Survey (2025 (forecast from 2024 CMO Survey)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-budget-forecast-12-months
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<blockquote cite="https://lighthousedata.io/data/social-media-budget-forecast-12-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.2%</strong> -- social media advertising share of marketing budget for US marketing leaders (CMO Survey respondents)<br><small>Source: CMO Survey (2025 (forecast from 2024 CMO Survey)) · <a href="https://lighthousedata.io/data/social-media-budget-forecast-12-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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