B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- social media product research rate for Consumers (2025)
According to GWI, 43% of consumers use social media to research new products.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
GWI
Primary
Tier C
https://www.stmagency.co.uk/thought-leadership/black-friday-marketing-guide-strategies-tips-to-boost… ↗
Source Article
Black Friday Marketing Guide: Strategies & Tips to Boost Sales
Black Friday Marketing Guide: Strategies & Tips to Boost Sales
Retailers must prepare effectively for this year's Black Friday to capitalise on consumer demand and drive sales.
In 2024, UK consumers spent £1.12 billion online, up 7.2% YoY (a £75 million increase vs 2023), according to data from Adob…
Original Research
GWI
· Original study ↗
Methodology
GWI data cited by STM Agency
Methodology documented
Segmentation
Industrymedia_entertainment
RegionEMEA
Channelsocial
Cite this stat
Plain Text
Consumers: 43% social media product research rate. Source: GWI (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-product-research-gwi
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<blockquote cite="https://lighthousedata.io/data/social-media-product-research-gwi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- social media product research rate for Consumers<br><small>Source: GWI (2025) · <a href="https://lighthousedata.io/data/social-media-product-research-gwi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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