B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- social media product research rate for nzgirl Tracker respondents (2011)
35 percent of Colmar Brunton nzgirl Tracker respondents reported using Facebook and Twitter to find out what people think of products prior to purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Colmar Brunton
Primary
Tier B
http://www.stoppress.co.nz/blog/2011/05/the-anatomy-of-a-network-how-to-make-friends-and-influence-p… ↗
Source Article
StopPress
Original Research
Colmar Brunton
· Original study ↗
Methodology
Colmar Brunton nzgirl Tracker survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nzgirl Tracker respondents: 35% social media product research rate. Source: Colmar Brunton (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nzgirl-social-product-research-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nzgirl-social-product-research-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- social media product research rate for nzgirl Tracker respondents<br><small>Source: Colmar Brunton (2011) · <a href="https://lighthousedata.io/data/nzgirl-social-product-research-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.