B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- social media product discovery rate for shoppers (2025)
Nearly 45% of shoppers discover products via social media.
- Described in text as 'nearly 45%'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://www.303.london/blog/how-to-create-black-friday-meta-ads-for-luxury-brands-2025 ↗
Source Article
How to Create Black Friday Meta Ads for Luxury Brands 2025
Original Research
Klaviyo
· Original study ↗
Methodology
Cited from Klaviyo research by 303.london blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers: 45% social media product discovery rate. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-product-discovery-45
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<blockquote cite="https://lighthousedata.io/data/social-media-product-discovery-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- social media product discovery rate for shoppers<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/social-media-product-discovery-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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