B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
59%
59% -- social media product discovery rate for Australian shoppers aged 18-39 (2026)
59% of Australian shoppers aged 18 to 39 say social media is important for product discovery.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alphaomegadigital.com.au
Primary
Tier C
https://alphaomegadigital.com.au/ecommerce-marketing/ ↗
Source Article
A Complete Guide to Ecommerce Marketing in Australia
Original Research
alphaomegadigital.com.au
· Original study ↗
Methodology
Survey finding cited in guide; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian shoppers aged 18-39: 59% social media product discovery rate. Source: alphaomegadigital.com.au (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-social-product-discovery-18-39
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<blockquote cite="https://lighthousedata.io/data/australia-social-product-discovery-18-39" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- social media product discovery rate for Australian shoppers aged 18-39<br><small>Source: alphaomegadigital.com.au (2026) · <a href="https://lighthousedata.io/data/australia-social-product-discovery-18-39" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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