C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
3.31%
3.31% -- engagement rate for Instagram Reels (2026)
Instagram Reels achieve an engagement rate of 3.31% according to Buffer's study.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.31%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
93
Sources (2)
Buffer
Primary
Tier B
https://blog.picmim.com/si/blog/social-media-kpis-that-matter ↗
Source Article
Social Media KPI-ji, Ki Res Štejejo v 2026
Odprite katerikoli analitski pregled družbenih omrežij in utonete v številkah. Prikazi. Doseg. Všečki. Delitve. Shranitve. Stopnja klikov. Strošek na klik. Rast sledilcev. Seznam se nadaljuje, dokler se vam ne zamegli pogled.
Tu je neprijetna resnica: večina podjetij sledi napačnim metrikam. Obseden…
Also cited by
2026-09-19
Original Research
Buffer
· Original study ↗
Segmentation
Industrysocial_media_marketing,media_entertainment
RoleSocial Media Manager
Channelsocial
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Instagram Reels: 3.31% engagement rate. Source: Buffer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-kpis-2026-instagram-reels-engagement-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-kpis-2026-instagram-reels-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.31%</strong> -- engagement rate for Instagram Reels<br><small>Source: Buffer (2026) · <a href="https://lighthousedata.io/data/social-media-kpis-2026-instagram-reels-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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