B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
86%
86% -- influencer following rate for Filipino social media users (May 2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
May 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
82
Source
Rakuten Insight
Primary
Tier A
https://kadence.com/en-us/knowledge/how-online-influencers-shape-the-filipino-beauty-market/ ↗
Source Article
How Online Influencers Shape the Filipino Beauty Market. | Kadence
Imagine Maria, a 24-year-old from Manila, scrolling through Instagram one evening. She stops at a captivating reel by Rei Germar, a popular Filipino beauty influencer, showcasing a new blush from Issy & Co. Cosmetics. Enthralled by the seamless application and glowing review, Maria immediately heads…
Original Research
Rakuten Insight
· Original study ↗
Methodology
Rakuten Insight survey
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Filipino social media users: 86% influencer following rate. Source: Rakuten Insight (May 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-influencer-following-philippines-2023
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<blockquote cite="https://lighthousedata.io/data/social-media-influencer-following-philippines-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- influencer following rate for Filipino social media users<br><small>Source: Rakuten Insight (May 2023) · <a href="https://lighthousedata.io/data/social-media-influencer-following-philippines-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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