B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

58%

58% -- influencer following rate for Norwegian social media users ages 15-29 (2020)

Name: Influencer Following Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2020 · Kantar Media

58% of Norwegians aged 15-29 follow an influencer on social media.

Cite this stat Share How we verify

Attribution: Kantar Media View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

58%

Unit

Percentage

Data Vintage

2020

Entity

Norwegian social media users ages 15-29

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Kantar Media Primary Tier B

https://byraguiden.kampanje.com/byraguiden/medietrender-for-2020/168162 ↗

Confidence: 53/100 Vintage: 2020 Channel: Deep Crawl

Source Article

Medietrender for 2020

Annonsørfinansiert innhold Medietrender for 2020 PR-operatørene var selvsagt til stede på Kantar Medias seminar «Medietrender 2020». Her får du kortversjonen av rikets medietilstand. 1. Mediemangfoldet utfordres Vi har vært vitne til en særdeles rask endring av medielandskapet de siste 30 årene. Tek…

Original Research

Kantar Media · Original study ↗

Methodology

58% of ages 15-29 follow an influencer on social media (vs 24% of population)

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Norwegian social media users ages 15-29: 58% influencer following rate. Source: Kantar Media (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/norway-influencer-following-15-29-2020

HTML Embed

<blockquote cite="https://lighthousedata.io/data/norway-influencer-following-15-29-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- influencer following rate for Norwegian social media users ages 15-29<br><small>Source: Kantar Media (2020) · <a href="https://lighthousedata.io/data/norway-influencer-following-15-29-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →