B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- consumers using social media for customer service for global consumers (2022)
A 2022 study by Sprout Social found that 46% of consumers use social media for customer service.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://www.antmarketing.com/the-future-of-customer-experience-adapting-to-evolving-customer-prefere… ↗
Source Article
The future of customer experience - adapting to evolving customer preferences
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social 'The State of Social Media in Customer Service' study, as cited by Ant Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 46% consumers using social media for customer service. Source: Sprout Social (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-customer-service-usage-sprout-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-customer-service-usage-sprout-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- consumers using social media for customer service for global consumers<br><small>Source: Sprout Social (2022) · <a href="https://lighthousedata.io/data/social-media-customer-service-usage-sprout-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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